HarrisQuest Launches MCP Connector for Claude, ChatGPT, Gemini and Copilot
HarrisQuest has introduced HarrisQuest MCP, an add-on that connects licensed brand and reputation intelligence with several major AI assistants and allows selected work to be saved back to the HarrisQuest platform.
HarrisQuest has launched HarrisQuest MCP, a Model Context Protocol connector that brings licensed brand and reputation data into Claude, ChatGPT, Gemini and Microsoft Copilot. The add-on also allows users to send selected outputs back to the HarrisQuest platform.
The connector makes the data covered by a client’s HarrisQuest subscription available alongside the organisation’s own information. This includes more than 50 licensed metrics, daily updates, brand equity and consideration measures, six dimensions of reputation, and custom questions created by the client.
HarrisQuest MCP provides the supporting details for each result. Returned figures include the relevant sample size, definition and research method, allowing users to review the basis of an answer.
Users can ask an AI assistant to access licensed HarrisQuest information and then save work to the HarrisQuest software. The available outputs include saved views, reports, competitive sets and audience segments.
The connector also supports recurring report schedules, on-demand refreshes and dashboard creation based on user requests. It cannot alter survey data.
HarrisQuest is powered by The Harris Poll and conducts about 200 interviews per brand each week across more than 4,000 brand-market combinations in 24 countries.
The connector runs on HarrisQuest’s Data API v2. In a company test involving 25 people submitting questions at the same time, the median response time was 1.7 seconds.
HarrisQuest MCP is available as an add-on to a HarrisQuest subscription. Activation requires one person from the client company and one person from HarrisQuest, and users do not need to create a new account.
Seats are unlimited, but access remains controlled by the company’s licence. Users see only the brands, markets and modules included in their organisation’s licences. Each person signs in with an existing login, while data returned through the connector is handled under the client’s agreement with its AI provider. Access can be disabled for any account at any time.
Justin Pincus, Managing Director and Head of Product at HarrisQuest, said the connector is intended to help clients work more quickly while maintaining accuracy. He identified scheduled report updates, combining HarrisQuest information with client data and returning work to the platform as supported uses.
Jonathan Gardner, CEO of HarrisQuest, said the connector is designed to make brand and reputation insights available to more teams through the AI tools and workflows they already use.
HarrisQuest also said AI Visibility will measure how often ChatGPT, Gemini and Claude recommend a brand. The company said that product will become available through the same connector when it launches later this month.
HarrisQuest launched HarrisQuest MCP on October 15, 2026, connecting licensed subscription data with Claude, ChatGPT, Gemini and Microsoft Copilot.
The connector provides more than 50 licensed metrics, custom questions and daily updates, with sample size, definitions and research methods attached to results.
Users can save views, reports, competitive sets and audience segments to HarrisQuest, but cannot change survey data.
Access is licence-controlled, uses existing logins and can be switched off for any account; the product is available as a subscription add-on.
HarrisQuest said AI Visibility will later be delivered through the same connector when it launches later this month.
HarrisQuest announced the launch of HarrisQuest MCP, which connects a client’s subscription to AI assistants including Claude, ChatGPT, Gemini and Microsoft Copilot. The connector is available as an add-on to a HarrisQuest subscription.
HarrisQuest MCP uses Model Context Protocol to connect AI assistants to HarrisQuest’s external data and tools. It allows licensed HarrisQuest data to be used alongside a company’s own data and enables work to be written back to the HarrisQuest software.
HarrisQuest MCP connects to Claude, ChatGPT, Gemini and Microsoft Copilot. The source says clients can use these assistants to ask questions about their brand data and create or update work in HarrisQuest.
The connector makes every metric covered by a client’s licence available, including more than 50 metrics, daily updates, brand equity and consideration measures, six dimensions of reputation and the client’s custom questions. The source says the full subscription is portable.
Each number returned through HarrisQuest MCP includes its sample size, definition and method. This is intended to show the context behind the data when users ask how an answer was produced.
HarrisQuest MCP can read licensed data and write work back to the HarrisQuest software as saved views, reports, competitive sets and audience segments. Users can schedule recurring reports, refresh them on demand or request a dashboard, but the connector cannot change survey data.
HarrisQuest, powered by The Harris Poll, conducts about 200 interviews per brand each week across more than 4,000 brand-market combinations in 24 countries. The source describes HarrisQuest as an always-on brand and reputation intelligence platform.
Justin Pincus, Managing Director and Head of Product at HarrisQuest, said the aim is to help clients move faster without compromising accuracy. He said the connection supports scheduled report refreshes, blending HarrisQuest data with clients’ own sources and writing work back to the platform.
Access to HarrisQuest MCP is governed by the client’s licence, and users see only the brands, markets and modules covered by their company’s licences. Each user signs in with an existing login, data is handled under the client’s agreement with its AI provider, and access can be switched off for any account at any time.
In a test involving 25 people asking questions at once, HarrisQuest MCP recorded a median response time of 1.7 seconds. The connector runs on HarrisQuest’s Data API v2.
Seats for HarrisQuest MCP are unlimited, so anyone at a client company can connect. The activation process requires one person at the client company and one person at HarrisQuest, and no new account is required.
HarrisQuest is described as the brand and reputation intelligence platform from The Harris Poll, a Stagwell (NASDAQ:STGW) company and part of The Marketing Cloud. The source does not identify a separate HarrisQuest share listing.
HarrisQuest said AI Visibility will count how often ChatGPT, Gemini and Claude recommend a brand, and that it will be available through the same connector when it launches later this month.