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QYOU USA Reports Multiple Creator Campaign Awards

QYOU USA has reported multiple honours for creator-led campaigns, including GOLD and BRONZE recognition for Heinz Verified at the ANA Reggie Brand Catalyst Awards.

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QYOU USA has reported multiple awards for creator-led campaigns across the ANA Reggie Brand Catalyst Awards, the Telly's and the Shorty's. The recognition follows the company's naming as “Most Innovative Studio” last month, according to the release.

#Heinz campaign receives ANA recognition

The “Heinz Verified: The Sign of a Great Restaurant” campaign received a GOLD award in the Local, Regional or Market Specific category at the ANA Reggie Brand Catalyst Awards.

It also received a BRONZE award in the Influencer or Creator Driven Campaign category. The campaign focused on localized creator activity for restaurants participating in the Heinz Verified program, with QYOU USA saying it generated awareness and community engagement.

#Hulu project highlighted

QYOU USA also pointed to its “Creators are the Channel” campaign for Hulu. The company said the project used culturally relevant content to support awareness, discovery and tune-in for Hulu's programming slate.

The release describes the recognised work as combining creator-focused storytelling, audience engagement and activity across multiple platforms. It does not provide campaign, category or award details for the references to the Telly's and the Shorty's.

#QYOU Media business structure

QYOU USA is the creator marketing and creator media division of QYOU Media Inc., identified in the release as TSXV: QYOU and OTCQB: QYOUF. QYOU Media describes its business as creator marketing and performance media.

The company says its subsidiaries, QYOU USA and Chtrbox India, develop, distribute and amplify creator-led content by combining strategy, creative work, creators and paid media. It describes Chtrbox as an influencer and marketing platform and agency in India, while QYOU USA works with film studios, game publishers and CPG brands in the United States across paid and organic channels.

#Release qualification

The campaign performance and business descriptions were provided by the company, and the release does not include independent verification of those statements. It also states that neither the TSX Venture Exchange nor its Regulation Services Provider accepts responsibility for the adequacy or accuracy of the release.

#Key Takeaways

  • QYOU USA reported recognition across the ANA Reggie Brand Catalyst Awards, the Telly's and the Shorty's.
  • Heinz Verified received a GOLD award in the Local, Regional or Market Specific category.
  • The same campaign received a BRONZE award in the Influencer or Creator Driven Campaign category.
  • QYOU USA said its Hulu campaign supported awareness, discovery and tune-in for Hulu's programming slate.

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