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SPORT BEACH to Debut Draft Day Pitch Event in New York City

SPORT BEACH will introduce Draft Day on October 28 in New York City, bringing seven athlete-led ventures before an invite-only audience of 150 industry participants.

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SPORT BEACH will debut Draft Day on October 28 in New York City, bringing seven athlete-led ventures before an invite-only audience of 150 investors, brand leaders and media decisionmakers. The event will give each team an opportunity to present its business and seek funding, sponsorship, distribution and strategic support.

#Seven ventures set to pitch

Each venture will have seven minutes to present its proposition. An expert panel will then ask questions and provide feedback. The event will also include coffee conversations and lunch roundtables intended to connect the participating athletes with potential business partners.

Carmelo Anthony and Asani Swann will present Creative 7, a content company working across television, film, audio and digital media. Its projects address adversity, social activism and entertainment-led storytelling.

Lexie Hull and Sarah Guller will pitch FORTA Cosmetics, a beauty brand focused on makeup designed for demanding conditions including exercise, travel and long workdays.

Eli Manning will present QB 101, a content and training platform aimed at helping young quarterbacks develop their skills. Peyton Manning will pitch Inside The Game, an Omaha Productions live event series built around watch-party experiences for major games.

Christian McCaffrey, Brooke Wells, Mat Fraser and Todd Meleney will present while on earth ™, a footwear and apparel brand centred on movement, training and performance wellness.

Sydney McLaughlin-Levrone will pitch Full Stride, a documentary series following her return to track after pregnancy ahead of the LA28 Olympic Games.

The seventh team, the Dodge & Ram Motorsports Platform, is described as a collaboration focused on fan engagement, brand storytelling and experiential connections involving automotive and motorsports audiences.

#SPORT BEACH outlines event purpose

Beth Sidhu, CEO of SPORT BEACH, said Draft Day is intended to put athlete founders in direct contact with people involved in investing, brand marketing, media and distribution. The company said the event will combine presentations, industry feedback and follow-up conversations.

SPORT BEACH describes itself as a platform connecting athletes, brands and marketers through experiences and conversations involving sport, brand and culture. Launched in 2022 by Stagwell, it operates as a year-round ecosystem spanning content, community and play, including events, brand activations, councils, thought leadership and a weekly newsletter.

#Workout and networking event planned for October 27

Before Draft Day, SPORT BEACH and Sweatwork, powered by Think True, will hold a workout and networking event on the evening of October 27. Ron “Boss” Everline will host the gathering, which will offer a choice between a three-mile run and a high-intensity interval training session, followed by networking.

#Key Takeaways

  • SPORT BEACH will debut the invite-only Draft Day pitch event on October 28 in New York City.
  • Seven athlete-led ventures will each have seven minutes to pitch to 150 investors, brand leaders and media decisionmakers.
  • Pitch teams include ventures associated with Carmelo Anthony, Eli Manning, Peyton Manning, Christian McCaffrey and Sydney McLaughlin-Levrone.
  • A workout and networking event hosted by Ron “Boss” Everline is planned for October 27.

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