Stagwell (NASDAQ:STGW) announced on October 20, 2026, the launch of Stagwell AI, a unified portfolio of agentic marketing products. The offering combines rebranded and newly introduced tools intended for businesses of different sizes and with different technology environments.
The company said the portfolio is designed to let clients use individual products, connect them with existing workflows or combine them into a coordinated system. Stagwell AI brings together technology from across the Stagwell network, including Code and Theory, The Marketing Cloud and Stagwell Media Platform.
#Portfolio spans enterprise and self-service tools
The enterprise range is grouped under Stagwell Machines. It is intended for organisations with complex operations, existing infrastructure and larger-scale requirements.
The Machine OS, previously known as The Machine built by Code and Theory, links Machines, agents and workflows inside the tools companies already use. Stagwell says the system is designed to maintain context between teams and connect decisions with execution.
Other products in the Machines family include The Targeting Machine, formerly known as Stagwell Agentic Targeting System (SATS); The Knowledge Machine, which focuses on decision intelligence for communications leaders; and The Media Machine, an agentic media operating system built by GALE.
The Targeting Machine uses the Stagwell ID Graph and combines first-party and proprietary data with behavioural and attitudinal signals to identify audiences and create addressable segments. The broader enterprise and mid-market range also covers research, communications, media, data and AI productivity.
Stagwell AI also includes NEW by Stagwell AI, a fully self-service offering for small and medium-sized businesses. Its functions include competitive intelligence, visibility in AI search, AI-assisted video advertising, influencer discovery, campaign management and ROI tracking.
The service also includes journalist databases and media outreach tools, as well as AI voice agents for sales and customer engagement. The stated uses range from appointment booking to support and retention.
Stagwell said the portfolio is intended to support businesses with varying resources, levels of complexity and existing systems. The products combine Stagwell's marketing capabilities with technology from partners including Palantir and Adobe.
Elspeth Rollert, CEO of The Marketing Cloud, will lead the Stagwell AI initiative. She said the portfolio brings the company's enterprise and self-service offerings together in one place.
Mark Penn, Chairman and CEO of Stagwell, said the launch follows years of investment in AI and agentic marketing technology. He described the portfolio as giving businesses additional ways to apply AI across different marketing requirements.
Stagwell said a multimillion-dollar advertising campaign will support the launch. The campaign is set to run across television, connected TV (CTV), ReachTV, business publications, social media and search, with videos presenting the portfolio's products and use cases.
The company has also introduced a voice-enabled experience on the Stagwell AI website to guide visitors towards solutions related to their business and marketing needs.
Stagwell announced Stagwell AI on October 20, 2026, as a unified portfolio of agentic marketing solutions.
Stagwell Machines includes the Machine OS, The Targeting Machine, The Knowledge Machine and The Media Machine.
NEW by Stagwell AI provides self-service marketing capabilities for small and medium-sized businesses.
The initiative will be led by Elspeth Rollert, CEO of The Marketing Cloud.
A multimillion-dollar campaign will promote the portfolio across television, connected TV (CTV), ReachTV, business publications, social media and search.
Stagwell announced the launch of Stagwell AI, a unified and expanded portfolio of agentic marketing solutions under a single masterbrand. The portfolio brings together rebranded and new products from across the Stagwell network.
Stagwell says Stagwell AI is designed to help businesses of any size and on any tech stack adopt marketing solutions, integrate them with existing technology and accelerate growth. The portfolio can be used through individual products, integrated workflows or an orchestrated system.
Stagwell AI is presented as a portfolio rather than a single standalone system. Stagwell says clients can adopt individual products, integrate them into existing workflows or use them together, with AI agents helping connect capabilities and coordinate execution.
Stagwell AI includes enterprise, mid-market and fully self-service offerings for small and medium-sized businesses. The company says the portfolio is intended for organisations with different needs, resources, levels of complexity and existing infrastructure.
The enterprise offering includes Stagwell Machines, a family of agentic products for organisations with scale, complexity and existing infrastructure. It includes the Machine OS, The Targeting Machine, The Knowledge Machine and The Media Machine.
The Machine OS, formerly The Machine built by Code and Theory, connects Machines, agents and workflows within existing tools. Stagwell says it preserves context across teams and turns decisions into coordinated action.
The Targeting Machine, formerly Stagwell Agentic Targeting System (SATS), is an audience intelligence platform powered by the Stagwell ID Graph. It combines first-party and proprietary data with behavioural and attitudinal signals to identify new audiences and build addressable segments.
NEW by Stagwell AI is a fully self-service offering for small and medium-sized businesses. Its capabilities include competitive intelligence, brand visibility in AI search, AI-powered video ad creation, influencer discovery, campaign management and ROI tracking, journalist databases and media outreach, and AI voice agents for sales and customer engagement.
Stagwell says the solutions combine its marketing expertise with capabilities from technology partners including Palantir and Adobe. The portfolio also brings together technology from across the Stagwell network, including Code and Theory, The Marketing Cloud and Stagwell Media Platform.
Mark Penn, Chairman and CEO of Stagwell, said the portfolio culminates years of investment in AI and agentic marketing technology and gives businesses more ways to use AI. Elspeth Rollert, CEO of The Marketing Cloud, said the portfolio makes the company's technology easier to see and helps businesses find suitable solutions.
Stagwell said a multimillion-dollar advertising campaign will support the launch, with activity across television, connected TV (CTV), ReachTV, business publications, social media and search. The campaign will include videos showing the portfolio's products and how they help businesses make decisions, execute marketing and improve performance.
Elspeth Rollert, CEO of The Marketing Cloud, will lead the Stagwell AI initiative. She said the portfolio brings together offerings ranging from enterprise-grade Machines to self-service capabilities for smaller businesses.
Businesses can explore the portfolio at www.stagwell.ai. Stagwell says the website includes a voice-enabled agentic experience that guides visitors towards solutions relevant to their business and marketing needs.
Stagwell is identified in the announcement as trading on NASDAQ under the ticker symbol STGW.