QYOU Media Inc. has announced executive promotions and a new Business Intelligence department at its US operation, alongside two industry awards for its India-based Chtrbox business. The company said the developments reflect growth in both influencer marketing units during 2024.
#Leadership changes at QYOU USA
Lexi St. John has been promoted to Executive Vice President of QYOU USA while continuing as General Manager of QYOU Studios. Her expanded responsibilities will cover functions across the company’s departments.
Morgan Barclay has become Senior Vice President of Strategy, with responsibility for expanding his team and continuing collaboration with sales and production on worldwide campaigns. Chris Smith has been promoted to Vice President of QYOU Studios, where he will oversee production, talent, editorial and creative strategy.
Further promotions include Kerri Ramgren to Senior Director, Operations; Tim Isenberger to Senior Director, Account Management & Planning; and Eric Frick to Senior Manager, Business Intelligence.
#New Business Intelligence department
QYOU Media USA has also launched a Business Intelligence unit. The company said the department will support client social campaigns and data-driven measurement across areas including entertainment, gaming, automotive and retail.
The announcement does not provide separate financial results or performance figures for the new department.
#Chtrbox receives AgencyCon recognition
Chtrbox was recognised at the AgencyCon Awards hosted by Social Samosa in Mumbai on February 21, 2024.
Mrunali Dedhia, Vice President of Chtrbox, received the Influencer Marketing Professional of the Year award. ChtrRepresent, the talent management group within Chtrbox, was awarded Talent Management Agency of the Year (Silver).
#Company statement on unit performance
QYOU Media said its US and Chtrbox divisions were delivering the strongest growth in company history for this segment of its business on a combined basis. The company named Paramount, Warner Brothers, Hulu, Amazon, HP, Spotify, Hasbro, Ubisoft, Activision and Capcom among the units’ new and returning clients.
QYOU Media CEO and Co-Founder Curt Marvis said the company felt “very well positioned to continue to see great growth and success in 2024.” The announcement does not provide a quantified forecast or separate financial measures for either division.
#Key Takeaways
- QYOU USA announced promotions for six employees across leadership, strategy, operations, account management and Business Intelligence.
- A new Business Intelligence unit will support social campaigns and data-driven measurement.
- Chtrbox Vice President Mrunali Dedhia received the Influencer Marketing Professional of the Year award.
- ChtrRepresent received the Talent Management Agency of the Year (Silver) award.
- QYOU Media said the two divisions were delivering the strongest growth in company history for this business segment on a combined basis.
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