QYOU Media Plans Q GamesMela Launch on mSeva App Platform
QYOU Media has announced that Q GamesMela is due to launch on India’s government-developed mSeva app platform, with the release currently targeted for January 26th.
QYOU Media Inc. has announced plans to bring its Q GamesMela casual gaming app to India’s mSeva mobile app platform. The launch is currently targeted for January 26th, with the distribution move intended to extend the app’s reach across Tier 2, Tier 3 and rural areas of the country.
#mSeva to provide an additional app distribution channel
mSeva, also known as Mobile Seva, was developed by the India government as a platform for mobile app downloads and as an alternative channel to the Google Play and Apple app storefronts. The platform does not charge app developers fees for using its services.
The mSeva store recorded over 90 million downloads shortly after its release in 2023. QYOU Media said the platform’s target audience overlaps with the demographic it is seeking to reach for Q GamesMela.
Q GamesMela was launched in Q4 2023 and reached one million downloads in approximately six weeks, according to the company. The announcement also states that the app grew from 500,000 to one million downloads in only twelve days.
The company said over ten million individual games are currently played on the app monthly. Users spend an average of one hour and thirty five minutes playing games each week, while the app is consistently generating more than one million daily ad impressions.
The announcement cites estimates that India could surpass 1 billion internet users by 2025, alongside an estimated 820 million smartphone users within the next two years. It also cites an estimate that the number of players in the country could grow to 641.2 million by 2027.
These market figures are estimates cited in the company’s announcement and are separate from Q GamesMela’s reported user and advertising figures.
QYOU Media operates in India and the United States, producing and distributing content associated with social media influencers and digital creators. The company is identified in the announcement by the trading symbols TSXV: QYOU and OTCQB: QYOUF.
The mSeva release remains targeted rather than completed, and the announcement does not provide a separate forecast for the launch’s effect on Q GamesMela’s downloads, advertising revenue or profitability.
QYOU Media Inc. has announced that Q GamesMela is due to launch on the mSeva mobile app store platform. The company is identified in the source as listed on TSXV: QYOU and OTCQB: QYOUF. The launch is currently targeted for January 26th, the Republic Day holiday in India, so the announcement does not state that the launch has been completed.
mSeva, or Mobile Seva, is an app platform developed by the India government to allow mobile users to download apps and to provide an alternative distribution channel to the Google Play and Apple App storefronts. Unlike those stores, mSeva does not charge fees to app developers using the platform. The source states that mSeva delivered over 90 million downloads shortly after its release in 2023.
The announcement describes mSeva as sharing a demographic target with Q GamesMela in Tier 2, Tier 3 and rural India. It states that Q GamesMela is intended to expand distribution into those areas, but does not provide a separate user or revenue forecast for the mSeva launch.
The app was launched in Q4 2023 and reached its first target milestone of one million downloads in approximately six weeks. The source also states that the app grew from 500,000 to one million downloads in twelve days, that over ten million individual games are currently played on the app monthly, and that users spend an average of one hour and thirty five minutes playing games each week.
The source states that gameplay has increased Q GamesMela's ad inventory, which is consistently delivering more than one million daily ad impressions. It does not provide advertising revenue, margins or profitability figures.
The announcement cites estimates that India is expected to become the fastest growing major gaming market in Asia, with the number of players estimated to grow to 641.2 million by 2027. It also states that India is poised to surpass 1 billion internet users by 2025, accompanied by an estimated 820 million smartphone users within the next two years. These are estimates cited by the source and are not company results.
The source identifies the launch as currently targeted for January 26th rather than completed. It does not set out specific execution risks, regulatory conditions, financial terms or a separate forecast for the launch's effect on Q GamesMela.