GameSquare Holdings, Inc. (NASDAQ:GAME) has announced a strategic data and business development partnership with Chartis to measure brand, creator and audience activity linked to user-generated content gaming. The companies plan to combine Chartis’ Fortnite Creative and Unreal Editor for Fortnite capabilities with GameSquare’s Hatchet data and analytics platform.
#Planned measurement offering
The proposed offering is intended to help brands assess how in-game activations relate to engagement across streaming, social media and creator channels. Chartis develops and operates gaming experiences, while Hatchet tracks live-streaming and social content across platforms including Twitch, YouTube and TikTok.
The companies say the work is designed to provide greater visibility into the performance of gaming campaigns and the activity surrounding them. The partnership is an announced collaboration, and the release describes several elements as intended or expected rather than completed.
#Areas the companies plan to analyse
GameSquare and Chartis intend to examine how maps and other gaming content perform after launch, using comparisons with streaming activity, creator engagement and wider content trends.
The planned analysis also covers changes in online discussion, sentiment and reach for brands featured in gaming experiences. In addition, the companies intend to identify creators, influencers and media outlets associated with engagement, as well as emerging trends in content and creator activity.
#Potential connection between gameplay and social activity
The companies expect to explore linking Hatchet data with Chartis’ existing technology and in-game analytics. They say this could provide a broader view of the relationship between gameplay, creator activity and social conversation around user-generated content experiences.
Chartis works with game developers, brands and intellectual property holders on Fortnite Creative and UEFN projects. The company describes itself as operating across UGC and media, with a creator network and investments in UGC games.
#Company information
Chartis states that its operated games and social media pages generate 100B+ monthly in-game impressions and 6B+ social views. It also reports 95% market share across top UGC experiences and a network of 250+ creators. These figures are provided by Chartis in the announcement.
GameSquare describes itself as a media, entertainment and technology company with creative services, analytics and FaZe Esports operations. Its shares trade on Nasdaq under the symbol GAME.
#Risks and forward-looking statements
The announcement contains forward-looking statements concerning the partnership, the companies’ plans and future business performance. GameSquare states that these statements are based on estimates and assumptions and may not reflect actual results or future events.
Risks identified in the release include the success of the partnership, the performance of vendors and partners, obtaining platform and other third-party approvals needed for in-game activations, executing business plans, securing future financing and broader business, economic, competitive, political and social uncertainties. The release says actual results and future events could differ materially from those anticipated.
#Key Takeaways
- GameSquare and Chartis have announced a strategic data and business development partnership.
- The collaboration combines Chartis’ Fortnite Creative and UEFN capabilities with GameSquare’s Hatchet analytics platform.
- Planned analysis includes gaming content performance, brand conversation, creator impact, media activity and emerging trends.
- The companies expect to explore connecting social and creator data with Chartis’ in-game analytics.
- The announcement says the partnership and related plans remain subject to business, technical, approval and other risks.
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