NextTrip Reports 307 Million-plus JOURNY TV Viewing Minutes and Advertising Gains
NextTrip reported more than 307 million JOURNY TV viewing minutes from January through August 2026 and detailed higher Samsung U.S. programmatic advertising revenue and CPM metrics.
NextTrip, Inc. (NASDAQ:NTRP) has reported more than 307 million viewing minutes for JOURNY TV from January through August 2026, alongside improved monetization metrics for its Samsung U.S. programmatic advertising activity. The company said its television brands, technology and channel operations are now consolidated under the JOURNY TV platform.
JOURNY TV averaged approximately 38 million viewing minutes per month during the January-August 2026 period. The company said reported on-screen viewing time exceeds 30 minutes.
Latin America accounted for approximately 133.0 million minutes, or 43% of consumption. North America contributed 88.2 million minutes, or 29%; Asia-Pacific recorded 37.1 million, or 12%; Europe represented 32.7 million, or 11%; and other markets accounted for 15.0 million, or 5%. NextTrip said the figures are rounded.
JOURNY programming is available on more than a dozen major platforms in approximately 100 countries. NextTrip estimates potential global reach exceeding 250 million viewers, while noting that potential distribution reach is separate from measured viewers and viewing minutes. The January-August results do not include the contribution from YouTube.
NextTrip said average monthly Samsung U.S. programmatic advertising revenue increased approximately 668% compared with the January-June 2026 monthly average. Average cost per thousand advertising impressions, or CPM, increased nearly sixfold compared with the first six months of 2026.
The company attributed the changes to advertising operations improvements following a July 2026 transition to a new advertising operations partner, together with continued growth in available inventory.
NextTrip said Samsung U.S. programmatic advertising revenue is projected to nearly double in calendar 2026 compared with calendar 2025, representing approximately 100% year-over-year growth. The company stressed that this is a projection rather than a completed-year result, covers January through December and is separate from its fiscal-year financial reporting. The figures apply only to Samsung U.S. programmatic advertising and do not represent total JOURNY TV revenue or NextTrip’s consolidated revenue.
NextTrip’s August 2026 Elemental TV JOURNY Audience Extension Model estimates that approximately 56% of viewers are age 45 or older. Approximately 36% are in households earning $200,000 or more, compared with 23% in the modeled blended distribution footprint, while approximately 11% are in households earning more than $500,000, compared with 6% in that footprint.
The model estimates an audience that is approximately 54% female and 46% male. It also estimates that approximately 68% are homeowners and 38% are college-educated. NextTrip said the figures are audience-planning estimates and are not a direct census of every viewer across JOURNY TV’s global distribution.
NextTrip said its direct sales organisation built a pipeline of more than $5 million in potential media advertising, sponsorship and strategic partnership opportunities over the past four months. The opportunities remain under discussion and are not contracted commitments or guaranteed revenue.
The company described JOURNY TV as supporting two revenue channels: advertising and sponsorship linked to its entertainment programming, and travel transactions connected with content. NextTrip said JOURNYGO, interactive content-to-commerce tools and its booking infrastructure connect discovery with planning, itinerary development, booking and fulfilment.
NextTrip said its broader portfolio includes JOURNY TV, TravelMagazine.com, JOURNYGO, YADA’s creator-commerce capabilities, Five Star Alliance, NextTrip Travel and NextTrip Pro’s advisor and group travel services. The company said these businesses combine entertainment, travel inspiration, audience reach, booking capabilities and shared technology.
JOURNY TV generated more than 307 million viewing minutes from January through August 2026, averaging approximately 38 million minutes per month.
Samsung U.S. programmatic advertising revenue rose approximately 668% against the January-June 2026 monthly average, while CPM increased nearly sixfold.
Samsung U.S. programmatic advertising revenue for calendar 2026 is projected to nearly double compared with calendar 2025; the figure is a projection, not a completed-year result.
JOURNY TV programming is distributed across more than a dozen major platforms in approximately 100 countries, with estimated potential reach exceeding 250 million viewers.
NextTrip said its direct sales organisation has identified more than $5 million in potential opportunities that remain under discussion and are not contracted commitments or guaranteed revenue.
NextTrip announced initial global viewing metrics and advertising monetisation progress for JOURNY TV. The company said the television brands, technology stack and channel operations had been consolidated under JOURNY TV as a unified global entertainment and travel-inspiration platform.
JOURNY TV generated more than 307 million total viewing minutes from January through August 2026, according to NextTrip. The platform averaged approximately 38 million viewing minutes per month during that period.
NextTrip said average monthly advertising revenue increased approximately 668% compared with the January-June 2026 monthly average. The company said these figures relate exclusively to Samsung U.S. programmatic advertising and do not represent total JOURNY TV revenue or NextTrip's consolidated revenue.
NextTrip said average cost per thousand advertising impressions, or CPM, increased nearly sixfold compared with the first six months of 2026. The improvement followed the July 2026 transition to a new advertising operations partner, according to the company.
NextTrip said Samsung U.S. programmatic advertising revenue is projected to nearly double in calendar 2026 versus calendar 2025, representing approximately 100% year-over-year growth. The company stated that this is a projection rather than a completed-year result, covers January through December, and is separate from its fiscal-year financial reporting.
Latin America accounted for approximately 133.0 million minutes, or 43% of consumption; North America accounted for 88.2 million, or 29%; Asia-Pacific 37.1 million, or 12%; Europe 32.7 million, or 11%; and other markets 15.0 million, or 5%. NextTrip noted that the figures are rounded.
NextTrip said JOURNY programming is distributed across more than a dozen major platforms in approximately 100 countries, with an estimated potential global reach exceeding 250 million viewers. The company said potential distribution reach is distinct from measured viewers or viewing minutes, and that the January-August results do not reflect the contribution from YouTube.
NextTrip said JOURNY TV's reported on-screen viewing time exceeds 30 minutes. The company described this as sustained engagement with its entertainment and travel-inspirational programming rather than a brief stop while channel surfing.
NextTrip's August 2026 Elemental TV JOURNY Audience Extension Model indicates that approximately 56% of viewers are age 45 or older, approximately 36% are in households earning $200,000 or more, and approximately 11% are in households earning more than $500,000. The model also estimates that the audience is approximately 54% female and 46% male, with approximately 68% homeowners and 38% college-educated; NextTrip said these are audience-planning estimates rather than a direct census of every viewer across its global distribution.
NextTrip said its direct sales organisation had built a pipeline of more than $5 million in potential new media advertising, sponsorship and strategic partnership opportunities over the past four months. The company stated that these opportunities are under discussion and are not contracted commitments or guaranteed revenue.
NextTrip said JOURNY TV is designed to create two complementary revenue opportunities: advertising and sponsorship around entertainment-first programming, and travel transactions inspired by that content. Through JOURNYGO, interactive content-to-commerce capabilities and its broader booking infrastructure, the company said it connects discovery with planning, itinerary development, booking and fulfilment.
NextTrip said its portfolio includes JOURNY TV, TravelMagazine.com, JOURNYGO, YADA's creator-commerce capabilities, Five Star Alliance, NextTrip Travel and NextTrip Pro's advisor and group travel services. The company said these businesses combine entertainment, travel inspiration, audiences, booking capabilities and shared technology.
NextTrip, Inc. shares trade on NASDAQ under the ticker symbol NTRP, as identified in the announcement.
Chief Executive Officer Bill Kerby said NextTrip had spent the past several years assembling the media assets, distribution, travel products and technology behind the model, and that its focus was now on execution and scale. President of Media Casey D'Ambra said the Samsung U.S. results provided a clearer view of how audience consumption translates into advertising performance, while Chief Revenue Officer Amy Proost said audience quality and engagement matter alongside scale.