EQ Inc.'s Integrated Rewards launches Canadian brands campaign
Integrated Rewards, EQ Inc.'s Canadian card-linked rewards network, has launched Celebrate Canadian, a campaign promoting Canadian merchants through increased visibility and enhanced cash back offers.
EQ Inc. (TSXV:EQ) has announced the launch of Celebrate Canadian, a campaign from its Integrated Rewards network aimed at connecting Canadian merchants with consumers through cash back offers and promotional support.
The campaign is intended to raise the profile of Canadian brands across the network while giving members additional cash back incentives when they make purchases from participating businesses.
Integrated Rewards has hundreds of offers available across its network, including more than 30 from Canadian brands. Members can earn cash back on everyday purchases while shopping with participating businesses.
EQ Inc. said the initiative reflects consumer interest in Canadian brands and provides businesses with access to an established rewards network without requiring them to build their own rewards infrastructure.
Businesses taking part in Celebrate Canadian are set to receive greater visibility within the network and dedicated marketing support. Their offers will be supported by enhanced cash back rewards intended to encourage consumer engagement and brand discovery.
The campaign will be promoted through email, social media, editorial material and other consumer-facing placements. EQ Inc. described the programme as an opportunity for Canadian businesses seeking to reach consumers, acquire customers and participate in the Buy Canadian movement.
Integrated Rewards is a division of EQ Inc. and is described as a Canadian card-linked rewards network that connects brands and consumers through cash back offers and targeted, performance-based marketing.
The network distributes merchant offers through consumer platforms and marketing channels. Its merchant portfolio includes Canadian and international businesses in areas such as retail, food, travel, home and lifestyle.
EQ Inc. said Celebrate Canadian is designed to support merchant acquisition, member engagement and the continued growth of the Integrated Rewards network. The announcement did not provide a quantified financial impact for the campaign.
EQ Inc. announced on September 23, 2026 that its Canadian card-linked rewards network had launched the “Celebrate Canadian” campaign. The campaign is designed to increase the visibility of Canadian brands across its merchant network and provide members with enhanced cash back incentives when shopping Canadian.
The source says there are hundreds of offers across the Integrated Rewards network, including more than 30 from Canadian brands. Members can earn cash back on everyday purchases while supporting Canadian businesses.
Participating merchants are to receive increased visibility and dedicated marketing support while offering enhanced cash back rewards. The campaign will be promoted through email, social media, editorial content and other consumer-facing placements.
The campaign is described as an open invitation to Canadian businesses and brands seeking to reach engaged consumers, acquire new customers and participate in the Buy Canadian movement by joining the Integrated Rewards network. The source says businesses can participate without building or investing in their own rewards infrastructure.
The source says the campaign is designed to support merchant acquisition, member engagement and the continued growth of the Integrated Rewards network. It also describes these matters as a commercial opportunity and as a potential driver of growth for Integrated Rewards. The source does not provide a quantified financial impact.
Integrated Rewards is described as a Canadian card-linked rewards network connecting consumers and brands through cash back offers and targeted, performance-based marketing. It distributes merchant offers across consumer platforms and marketing channels, and its portfolio includes Canadian and international merchants across retail, food, travel, home, lifestyle and other consumer categories.
The issuer is identified as EQ Inc. (TSXV:EQ), also described in the source as EQ Inc. (TSXV: EQ). The release states that certain statements about future financial position, results of operations, strategy, plans, objectives, goals and targets are forward-looking statements involving assumptions, risks and uncertainties. It says actual results may differ materially, that the statements are not guarantees of future performance, and that the Company assumes no obligation to update or revise them except as required by law.