Bridgeline Digital Says Hardware Manufacturer Selects HawkSearch for Two Brands
Bridgeline Digital announced that an unnamed multi-brand hardware and tools manufacturer selected HawkSearch for product discovery across two brands in a unified eCommerce environment.
Bridgeline Digital, Inc. (NASDAQ:BLIN) said on October 29, 2026, that a multi-brand hardware and tools manufacturer has selected its HawkSearch platform for search and product discovery across two brands. The customer was not identified.
HawkSearch is expected to replace the manufacturer’s existing solution and support product discovery within a unified eCommerce environment. The platform selection follows an evaluation of tools designed for complex hardware and replacement-part catalogues.
The manufacturer operates hardware and tool brands serving professional and consumer markets. Two of those brands use an eCommerce environment in which customers can move between brand sites, place products from both brands in one shared cart and complete a single checkout.
The new deployment is intended to provide search and discovery capabilities across both brands within that structure.
The manufacturer assessed HawkSearch features including personalisation, recommendations, entitlements, visitor targeting and Unit of Measure functionality. The deployment will include several of those capabilities, including:
Recommendations intended to surface relevant products
Marketing and merchandising tools for managing product experiences
Image and Visual Search for image-led product discovery
HawkSearch Shopping Assistant for conversational product discovery
Bridgeline said the Shopping Assistant will allow customers to ask questions, receive personalised recommendations and add products to their cart using eCommerce information such as pricing and entitlements.
Ari Kahn, President and CEO of Bridgeline Digital, said complex product catalogues require search tools that combine precise results with additional ways for customers to find products. He described the selection as demonstrating HawkSearch’s combination of search, merchandising, Visual Search and Shopping Assistant functions in a multi-brand buying environment.
Bridgeline Digital provides AI-powered commerce technology. The company says its HawkSearch platform offers search, personalisation and merchandising capabilities for B2B and B2C enterprises.
Bridgeline Digital announced that a multi-brand hardware and tools manufacturer has selected HawkSearch to power search and product discovery across two of its brands. HawkSearch will replace an existing solution and expand the manufacturer’s use of AI-powered product discovery across its unified commerce experience.
Bridgeline Digital announced the selection on October 29, 2026. The announcement concerns a new HawkSearch deployment across two brands operated by a multi-brand hardware and tools manufacturer.
The customer is described as a multi-brand hardware and tools manufacturer, but it is not named in the announcement. The manufacturer operates hardware and tool brands serving both professional and consumer markets.
The manufacturer will use HawkSearch for search and product discovery across two brands within a unified eCommerce environment. That environment allows shoppers to move between brands, add products to a shared cart and complete a single checkout.
The new deployment will include recommendations, marketing and merchandising capabilities, image and visual search, and HawkSearch Shopping Assistant. The manufacturer evaluated capabilities including personalisation, recommendations, entitlements, visitor targeting and Unit of Measure functionality.
The recommendations capability will surface relevant products, while the marketing and merchandising capabilities will provide greater control over product experiences. The announcement does not provide financial details for the deployment.
The Shopping Assistant is designed to let shoppers ask questions, receive personalised recommendations and add items to their cart using eCommerce information such as pricing and entitlements. Bridgeline Digital describes it as extending product discovery beyond traditional search.
The manufacturer evaluated HawkSearch for hardware and replacement-part catalogues where product discovery can require more than conventional keyword matching. The evaluation included personalisation, recommendations, entitlements, visitor targeting and Unit of Measure functionality.
Ari Kahn, President and CEO of Bridgeline Digital, said that companies with complex product catalogues need search functionality that combines precision with new ways to discover products. He said the competitive win demonstrates HawkSearch’s combination of advanced search, merchandising, Visual Search and the Shopping Assistant for a connected, multi-brand buying experience.
Bridgeline Digital helps companies accelerate online revenue by improving traffic, conversion rates and average order value through AI-powered commerce technology. Its HawkSearch platform provides search, personalisation and merchandising capabilities for B2B and B2C enterprises across high-growth industries.
Bridgeline Digital’s shares are identified in the announcement as listed on NASDAQ under the ticker symbol BLIN.