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Nepra Foods Begins Initial Amazon Test Launch for PROPASTA

Nepra Foods has introduced a new 16 oz. PROPASTA pouch through an initial test launch on Amazon.com, extending the brand beyond its foodservice and wholesale activities.

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Nepra Foods Inc. (CSE:NPRA)(FSE:2P6)(OTCQB:NPRFF) has announced an initial test launch of its PROPASTA brand on Amazon.com. The rollout introduces a 16 oz. resealable pouch intended for household use and gives the company’s pasta product a direct-to-consumer format alongside its existing foodservice and wholesale activities.

#New consumer format for PROPASTA

The Amazon launch marks the introduction of PROPASTA in a larger take-home package. Nepra Foods said the format is intended for households, active consumers and people looking to add plant-based protein and dietary fiber to familiar meals.

PROPASTA was initially developed for professional foodservice applications. The company said its development involved formulation work, product development and use in professional kitchens before the brand was introduced in this consumer format.

#Product characteristics and nutrition information

Nepra Foods describes PROPASTA as gluten-free, vegan and free from the nine major food allergens. Its formulation includes hemp protein together with pea protein, while hemp remains a central part of the product’s nutritional profile.

According to the company, a labeled 2 oz. (58 g) dry serving contains 18 grams of protein and 10 grams of dietary fiber. A 3.5 oz dry portion contains 30 grams of protein and 17 grams of dietary fiber.

The pasta can be served with conventional pasta sauces, used in baked meals or pasta salads, and reheated for later meals, according to Nepra Foods. The resealable pouch is designed for use across several eating occasions.

#Availability and next steps

PROPASTA is currently available through Amazon.com. Nepra Foods said it plans to expand the brand to Amazon Canada and Walmart.com, although those distribution expansions have not been completed.

The company intends to use the initial test launch to build consumer awareness and collect additional market feedback. Nepra Foods said it will evaluate future production, marketing and distribution activities for PROPASTA based on that process.

#Nepra Foods business context

Nepra Foods says it is developing a wellness platform that combines specialty ingredients and product development with domestic manufacturing, supply-chain services and consumer products. Through Nepra Wellness, the company brings these activities together under the description “One Platform. Many Brands.”

#Key Takeaways

  • Nepra Foods has announced an initial test launch of PROPASTA on Amazon.com.
  • The launch features a new 16 oz. resealable pouch for household and take-home use.
  • The company says a labeled 2 oz. (58 g) dry serving provides 18 grams of protein and 10 grams of dietary fiber.
  • PROPASTA is described as gluten-free, vegan and free from the nine major food allergens.
  • Nepra Foods plans to expand availability to Amazon Canada and Walmart.com while evaluating future production, marketing and distribution activities.

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