BOCA RATON, FL - Newsmax Inc. has unveiled a significant restructuring of its weekday evening programming designed to enhance viewer engagement and ensure timely news reporting. Effective September 8, 2025, Carl Higbie will host his show, Carl Higbie FRONTLINE, in the newly appointed 6:00 PM ET slot.
#Carl Higbie's New Role
Carl Higbie, a former U.S. Navy SEAL and experienced political commentator, has been a notable presence at Newsmax since the launch of his program in April 2023. His new evening slot will allow him to leverage his reputation for incisive news analysis, bold reporting, and distinctive opinions. His move is positioned to capture viewers' attention as they transition from day to night programming.
#Greta Van Susteren's Timeslot Change
In conjunction with Higbie's promotion, veteran journalist Greta Van Susteren will shift her show to the 4:00 PM ET slot. This new timing places her at the forefront of essential breaking stories as they unfold, particularly as the market closes, court sessions conclude, and Congress wraps up its activities. Van Susteren is known for her fact-based reporting and in-depth interviews, which are expected to enhance the channel's credibility in delivering timely news.
#Impact on Viewership
The changes include the Chris Salcedo Show moving to the 5:00 PM ET slot, continuing his conservative commentary during a key viewing period. CEO Christopher Ruddy emphasized that this reshuffle aims to meet the needs of their audience at crucial moments, strengthening their connection to a news-hungry demographic. Ruddy expressed confidence in this lineup being a powerful trifecta that will enhance the network's engagement as it transitions into primetime programming.
#Conclusion
With this alignment of its evening schedule, Newsmax is positioned to increase its viewer engagement and strengthen its market position by delivering authoritative commentary during crucial news moments. This strategic change reflects the network's ambition to enhance its standing among the competition in the media landscape.
#Key Takeaways
- Carl Higbie moves to the 6 PM ET slot on Newsmax for his program, "Carl Higbie FRONTLINE".
- Greta Van Susteren shifts to the 4 PM ET hour, allowing for timely coverage of breaking news.
- The Chris Salcedo Show will now air at 5 PM ET, maintaining its conservative perspective.
- The schedule realignment aims to improve viewer engagement during key evening hours.
- CEO Christopher Ruddy highlights the importance of delivering bold journalism to a news-hungry audience.
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