Specificity, Inc. Partners with Blackpearl Group to Enhance Digital Marketing Capabilities

New Partnership Announcement

Specificity, Inc. (OTC: SPTY), an innovative player in the digital marketing sector, has unveiled a strategic partnership with Blackpearl Group (BPG). This collaboration, announced on March 4, 2025, aims to enhance Specificity's marketing capabilities through the use of AI-powered intent data provided by Blackpearl's Pearl Diver platform.

Enhancing Audience Targeting

The integration of Pearl Diver’s proprietary intent scoring technology will allow Specificity to refine its audience targeting strategies. By focusing on real-time intent insights, the partnership is positioned to deliver data free from bot interference, thus increasing overall campaign effectiveness and ensuring that marketing resources are allocated to legitimate, engaged consumers.

Commitment to Clean Data

Specificity has long emphasized the importance of clean data in digital marketing. This partnership with Blackpearl Group is seen as a pivotal move in reinforcing the company’s commitment to data integrity, aiming to counteract the common issues of inflated audience metrics that plague the industry.

Focus on Connected TV Advertising

As Connected TV (CTV) advertising continues to grow in popularity, Specificity intends to leverage the advanced audience insights from Blackpearl to enhance precision in CTV campaigns. This sector has emerged as a vital channel for brands looking to engage targeted audiences, and Specificity aims to optimize ad spend and engage consumers more effectively than ever.

Shared Values and Future Goals

The partnership also emphasizes a mutual commitment to transparency and innovation in marketing practices. Through this collaboration, both companies aim to set new industry standards and drive meaningful engagement for clients across various sectors.

Key Takeaways

Specificity, Inc. announces a strategic partnership with Blackpearl Group to integrate AI-driven intent data.

The collaboration aims to enhance audience targeting and effectiveness in marketing campaigns.

Both companies emphasize the importance of clean data, free from bots and fraudulent traffic.

Specificity will leverage this partnership to improve its capabilities in the growing Connected TV advertising sector.

The partnership is expected to establish new standards in digital marketing performance and engagement.